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It can be adopted by anyone to provide real value to the people who matter most, your customers. You can also try other creative exercises beyond brainstorming to extract even more solutions, and research other comparable products and services as inspiration for yours. Quantity is more important than quality in this phase, and the best activities are whichever get people thinking and sharing the most. Startups may use design learning to gain a deeper understanding about their users and guide prototype development. Legacy companies may apply it to launch new product lines, reframe their value propositions or fundamentally reinvent themselves. The iterative and ideation-oriented nature of design thinking means we constantly question and acquire knowledge throughout the process.
Prototype and test. Repeat.
As the name suggests, the double diamond model consists of two diamonds—one for the problem space and the other for the solution space. The model uses diamonds to represent the alternating diverging and converging activities. You will often find that what may be obvious to you is not obvious to everyone else, and vice versa.
Design thinking tools and templates to help you get started
You can also pursue an online course or workshop that dives deeper into design thinking methodology. This can be a practical path if you want to improve your design thinking skills or require a more collaborative environment. If you want to learn design thinking, take an active role in your education. Start polls, problem-solving exercises, and debates with peers to get a taste of the process. It’s also important to seek out diverse viewpoints to prepare yourself for the business world.
Step 3. Ideate
It originated in the field of design but has since been adopted by various industries and disciplines as a powerful methodology for addressing complex challenges and driving innovation. Design thinking is an iterative process where teams seek to understand user needs, challenge assumptions, define complex problems to solve, and develop innovative solutions to prototype and test. The goal of design thinking is to come up with user-focused solutions tailored to the particular problem at hand. Designers or evaluators rigorously test the complete product using the best solutions identified in the Prototype stage.
Co-evolution of problem and solution
However, all the models share the same strategy to build a user-centered process. So, what is the difference between design-driven companies and other companies, and what can design do for companies in terms of product development and other factors such as achieving innovation and business success? In addition, we look at the benefits that can be acquired through applying design thinking inside companies.
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Instead of looking at people and problems in isolation, designers must look at them from a systems point of view. Herbert Simon’s 1969 book, "The Sciences of the Artificial," has one of the earliest references to design thinking. David Kelley, founder of the design consultancy IDEO, coined the term “design thinking” and helped make it popular. Download print-ready templates you can share with your team to practice design thinking today.
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Design Thinking: Get Started with Prototyping
These patterns of thought help the brain in everyday life but end up narrowing our ability to creatively find new solutions that exist outside of our traditional thought schema. Our guide delves into the intricacies of the Design Thinking Process, offering not only a roadmap but a strategic approach to innovation. There’s much more, including full online courses we've developed on many topics related to design thinking and its applications. We fundamentally believe in the power of design thinking as a methodology for creating positive impact in the world—and we bring that belief into our client engagements as well as into creating open resources such as this. IDEO did not invent design thinking, but we have become known for practicing it and applying it to solving problems small and large.
A complete guide to the design thinking process
He is the faculty co-director of MIT's System Design and Management program and Integrated Design and Management program, both master’s degrees joint between the MIT Sloan and Engineering schools. His research focuses on product development and technical project management, and has been applied to improving complex engineering processes in many industries. That, in turn, helped them create better meals (which were also drastically changed), yielding happier, better nourished customers.
Global design leaders and consultants have interpreted the abstract design process in different ways and have proposed other frameworks of design thinking. The team produces inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the ideas. At the beginning of the design thinking process, teams should not get too caught up in the technical implementation. If teams begin with technical constraints, they might restrict innovation. One major advantage of Design Thinking is its separation of “Divergent” and “Convergent” thinking.
Design thinking is an iterative, non-linear process fostering collaboration between designers and users. Explore the five core stages – Empathize, Define, Ideate, Prototype, and Test – not as strict sequences but as modes contributing to the entire design project. Understand why this non-linear approach creates a perpetual loop, offering new insights and a profound understanding of real users and the problems they face. Throughout the Design Thinking process, teams often cycle back and forth between stages, iterating on ideas, gathering additional insights, and refining solutions based on feedback from users and stakeholders.
With this in mind, let’s think about some advantages to design thinking. We’ve learned a lot over the years, and we’d like to share our insights. We’ve seen design thinking transform lives and organizations, and on occasion we’ve seen it fall short when approached superficially, or without a solid foundation of study. Design thinking takes practice; and as a community of designers, entrepreneurs, engineers, teachers, researchers, and more, we’ve followed the journey to mastery, and developed maps that can guide others.
The second phase of design thinking is developing solutions to the problem (which you now fully understand). When a team from MIT’s Integrated Design and Management program together with the design firm Altitude took on that task, they met with walker users to interview them, observe them, and understand their experiences. Creative brainstorming is necessary for developing possible solutions, but many people don’t do it particularly well. And throughout the process it is critical to engage in modeling, analysis, prototyping, and testing, and to really learn from these many iterations. McKinsey analysis has found that some industries—such as telecommunications, automotive, and consumer product companies—have already made strides toward combining product and service into a unified customer experience.
Its enduring relevance underscores our innate capacity to create, adapt, and thrive. It’s worth emphasizing that design thinking holds greater importance than ever before. It equips individuals and organizations with the tools to navigate change effectively, foster innovation, and create solutions that prioritize the needs of users, transcending disciplinary boundaries. Much of the solution-driven power of design thinking comes from an empathetic connection with the customer. The customer’s problems and needs will eventually determine the solutions that are deployed, so an empathetic connection with them is vital to the success of your design thinking process.
The team empathizes with people through observation and user interviews to gather deep insights. The team tests these prototypes with real users to evaluate if they solve the problem. The test might throw up new insights, based on which the team might refine the prototype or even go back to the Define stage to revisit the problem.
Regardless of which tools are implemented, the key is to observe without assumptions or biased expectations. There are many models of design thinking that range from three to seven steps. Here are some examples of how companies use design thinking, for many types of creative projects. You can use this template to run the exercise individually or in groups.
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